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Lebenslauf erstellen

Lebenslauf-Beispiele: Marketing

A marketing resume example with results in revenue and acquisition cost, summaries from coordinator to director, platform skills, and certifications to list.

Was oben stehen muss

A marketing resume has to show, near the top, which channels you run, how much budget or audience they involve, and one result tied to revenue, leads or cost. Platforms such as Google Ads, GA4 or HubSpot belong in the summary and the bullets as well as the skills list, because marketing postings screen on platform names.

Das ganze Beispiel

Ein vollständiges Lebenslauf-Beispiel: marketing

Jeder Abschnitt ausgefüllt für einen typischen Bewerber. Wechseln Sie das Layout, um denselben Inhalt in jeder Vorlage zu sehen, laden Sie ihn herunter oder öffnen Sie ihn im Editor und ersetzen Sie die Angaben durch Ihre.

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Warum dieses Beispiel funktioniert

  • Budget and channels come first, because a marketing title can mean anything from posting on social to running seven figures of media. $1.8M across Google, Meta and Pinterest settles which one this is.
  • Results use the measures a marketing lead reports upward, such as return on ad spend, cost per acquisition and share of revenue, rather than impressions or clicks.
  • Platforms are named inside the bullets (Klaviyo, GA4, Shopify) as well as in the skills, so an applicant system finds them and a reader sees what each one was used for.
  • Both Google certifications carry dates from this year: Google certifications last one year, and an older date reads as lapsed.

Das Lebenslauf-Beispiel (marketing) als Text

Derselbe Inhalt wie auf dem Blatt oben, lesbar ohne Zoomen, damit Sie jede Zeile kopieren können.

Sofia Brennan
Digital Marketing Manager

Minneapolis, MNsofia.brennan@email.com(555) 018-2264

Kurzprofil

Digital marketing manager with seven years in consumer e-commerce, running paid search, paid social and email on a $1.8M annual budget. Grew online revenue 34% in two years while cutting cost per acquisition from $41 to $29.

Berufserfahrung
Digital Marketing Manager — Northloom Home GoodsApr. 2022 – heute
  • Own a $1.8M paid media budget across Google Ads, Meta and Pinterest; return on ad spend rose from 3.1 to 4.4.
  • Rebuilt email into 9 automated Klaviyo flows; email's share of online revenue grew from 14% to 23%.
  • Cut cost per acquisition from $41 to $29 in 18 months by shifting budget weekly on GA4 and Shopify data.
  • Lead a content designer and a paid media specialist, and manage two outside agencies.
Marketing Specialist — Tallgrass Outdoor Co.Jan. 2019 – März 2022
  • Launched the brand's first Google Shopping campaigns, reaching a 5.2 return on ad spend in the first quarter.
  • Planned and wrote 400+ social posts a year; Instagram followers grew from 18K to 61K without paid promotion.
Ausbildung
Bachelor of Science in Marketing, University of MinnesotaSept. 2014 – Mai 2018
Zulassungen und Zertifikate
  • Google Ads Search Certification, Google, März 2026
  • Google Analytics Certification, Google, Feb. 2026
Kenntnisse

Google Ads, Meta Ads Manager, GA4, Klaviyo, Shopify, A/B testing, SEO, Looker Studio

Beispiel. Keine echte Person und kein echter Arbeitgeber.

Kurzprofile

Beispiele für das Kurzprofil nach Erfahrungsstufe: Marketing

Das Kurzprofil ist der Teil des Lebenslaufs, der sich im Lauf einer Karriere am meisten ändert. Derselbe Beruf in drei Phasen, und womit jede Phase beginnt.

  • Marketing coordinator or new graduate

    Marketing graduate (Loyola University Chicago, 2026) with a six-month social media internship at a regional credit union, where a new posting schedule in Hootsuite doubled monthly LinkedIn engagement. Google Analytics certified and at home in Canva and Mailchimp.

    Name the tools you have actually used and one campaign or post series with its result. A portfolio link does the most work at this level, when the job history is short.

  • Specialist or marketing manager

    Content marketing manager with five years in B2B software, running the blog, newsletter and webinar program for a cybersecurity company. Organic traffic grew from 40K to 150K monthly visits in two years, and content-sourced sign-ups now make up 38% of the sales pipeline.

    Tie your channel to money or pipeline. Traffic on its own says the content was read, not that it sold anything.

  • Marketing director

    Marketing director with 13 years in consumer packaged goods, leading a team of 11 and a $9M budget across brand, performance and retail marketing. Relaunched the snack line into 2,400 new grocery stores, and its revenue rose from $26M to $41M in three years.

    Senior summaries give team size, total budget and a business result, because the reader is hiring for strategy and a P&L rather than for channel skills.

Kenntnisse

Kenntnisse für den Lebenslauf: a marketing

Marketing postings name platforms more than disciplines: HubSpot or Marketo, Google Ads, GA4, Figma. List the ones you have run campaigns in, match the posting's spelling, and leave out tools you have only seen in a tutorial.

Fachkenntnisse

Digital and performance

  • Google Ads
  • Meta Ads
  • SEO
  • Email marketing
  • Marketing automation

Analytics

  • Google Analytics 4
  • A/B testing
  • Attribution reporting
  • Looker Studio

Content and brand

  • Copywriting
  • Content strategy
  • Campaign planning
  • Canva
  • Adobe Creative Cloud

Soft Skills

  • Creativity
  • Written communication
  • Curiosity
  • Cross-functional collaboration
  • Prioritization
  • Storytelling

Nennen Sie davon höchstens zwei oder drei im Abschnitt Kenntnisse. Mehr zählen sie, wenn ein Stichpunkt eine davon in Aktion zeigt.

Stichpunkte

Stichpunkte für den Lebenslauf vorher und nachher: Marketing

Fünf Zeilen, wie man sie zuerst schreibt, und dieselben Zeilen so umgeschrieben, dass das Ergebnis am Ende steht, wo das Auge landet. Die Zahlen sind Beispiele; nutzen Sie Ihre eigenen.

  • Managed social media accounts.

    Ran Instagram and TikTok for a regional coffee chain at five posts a week; followers grew from 9K to 27K in a year, and social became the second-largest source of loyalty app sign-ups.

  • Worked on SEO for the company website.

    Rewrote 60 product category pages around search intent and fixed the site's crawl errors; organic sessions rose 58% in six months and organic revenue by $320K.

  • Created email campaigns.

    Built a welcome series and an abandoned-cart flow in Mailchimp for an online shoe store; together the two flows now bring in 11% of online revenue.

  • Helped launch a new product.

    Coordinated the launch of a subscription plan across email, paid social and the website; 4,200 customers signed up in the first 60 days against a target of 3,000.

  • Ran paid advertising campaigns.

    Restructured a $600K Google Ads account from 140 scattered ad groups into 12 themed campaigns; cost per lead fell 27% while lead volume held steady.

Beginnen Sie jeden Stichpunkt mit demselben Verb? Synonyme für abgenutzte Wörter im Lebenslauf →

Diese Stichpunkte warten im Editor auf Sie

Wenn Sie in unserem Lebenslauf-Editor Ihre Erfahrung schreiben, wählen Sie unter einer Stelle „Beispielformulierungen“ und fügen Sie die Stichpunkte für marketing von dieser Seite mit einem Klick hinzu. Jede Zahl bleibt als [X] stehen, damit die Zahlen in Ihrem Lebenslauf Ihre eigenen sind.

Über die Erfahrung hinaus

Marketing certifications and portfolio

Marketing needs no license, so certifications here prove you can run a specific platform. The ones worth a line come from the platform owner and end in an exam, and for many roles a portfolio of real work says more than any of them.

  • Google Ads certifications

    Google certifies Google Ads by product area, including Search, Display, Video, Shopping ads and Apps. Each lasts one year and is renewed by passing the assessment again, so list the product area and keep the date current.

    Ausgestellt von Google (Skillshop)

  • Google Analytics Certification

    Google's Analytics Academy on Skillshop is a set of free courses on Google Analytics that ends in a certification. List it for any role that reports on web or app performance, with the month you earned it.

    Ausgestellt von Google (Skillshop)

  • HubSpot Academy certifications

    Inbound Marketing, Content Marketing, Email Marketing and SEO are among HubSpot's marketing certifications, and each has its own validity period. They carry the most weight when the posting names HubSpot as its marketing platform.

    Ausgestellt von HubSpot Academy

  • Portfolio link

    For content, social, design and brand roles, link three to five pieces of real work, each with a line on the goal and the result. Put the link with your contact details and check that it opens without a login.

So nennen Sie Zertifikate im Lebenslauf →

Vorlage

Welche Vorlage für den Lebenslauf: a marketing

ATS Pro. A marketing hiring manager reads the resume partly as a piece of marketing, and the application still usually goes through an online form. ATS Pro handles both: the dark header and skill tags look designed, while every word sits in one reading column that an applicant system reads in order. If a form wants plain text pasted in, or you want the free download without a watermark, Basic carries the same content.

Was eine Vorlage ATS-tauglich macht →Alle Vorlagen ausgefüllt ansehen →

Fragen zum Lebenslauf: Marketing

What should be on a marketing resume?

A summary naming your channels, budget and one business result; jobs newest first with bullets that end in revenue, leads, cost per acquisition or growth; a skills list of the platforms you use; education; and platform certifications with their dates. Add a portfolio link if your work can be shown.

What is a good summary for a marketing resume?

Two or three sentences: your specialty and years (performance, content, brand or product marketing), the size of what you run (budget, team, channels), and one result tied to revenue or pipeline. The three summaries above follow that shape for a coordinator, a content manager and a director.

What skills should I put on a marketing resume?

The platforms and methods the posting names, spelled the way it spells them: Google Ads, Meta Ads, GA4, HubSpot, SEO, A/B testing, copywriting. Then two or three soft skills at most. Creativity is better shown through a campaign in your bullets or a portfolio than claimed as a word.

Should a marketing resume be creative?

Creative in what it says, plain in how it is built. Color and a strong header are fine, but columns built from tables, text boxes and icons can scramble the text an applicant system reads. Keep the visual work for your portfolio and let the resume carry the numbers.

How do I write a marketing resume with no experience?

Use what you have run yourself: a club's Instagram, a class campaign, a friend's online store, a blog with real readers. Give each the goal, what you did and a number, add a platform certification such as Google Analytics, and link a small portfolio.

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